Executive Survey
Powering Profitability
The new economics of customer and supplier relationships
Insights from 1,000+ c-suite executives on how they are leveraging business relationships and AI to drive performance.
Featured PDF
Thank you for accessing our 2025 Executive Survey, “Powering Profits: The New Economics of Business Relationships.”
As you’ll see in the report, executives understand the critical importance of their relationships with customers and suppliers, yet acknowledge that their contracts don’t consistently capture that value.
The report is a great starting point for your team to consider steps it can take to improve how business relationships impact performance, especially with the rapid evolution of AI capabilities.
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